April 20, 2018


Since ancient times, the image of the snake has been controversial. Adam and Eve were banished from the Garden of Eden by the temptation of the serpent to steal the forbidden fruit. From then on, the serpent was seen as the embodiment of evil. In Greek mythology, snakes are often seen as symbols of healing, death, and rebirth. People also put forward the idea that dragons come from snakes, which have been recognized by most scholars. Because of this controversial image, snakes appear in a variety of works such as legends, novels, and paintings.
Later, the image of the snake was applied to the jewelry thanks to Queen Victoria’s preference for serpentine. She treats the snake totem as a blessing to his own amulet. She hopes that she can possess the “snake’s wisdom” and can govern the country with wisdom. So in the Victorian period, serpentine patterns became a trend.

The First Bvlgari Serpenti Watch

Since 1940, Bvlgari took the lead in applying the image of the serpent to the design of the wristwatch. The snakehead turned into a dial, while the smashed body was turned into a strap on the wrist. Since then, the serpentine pattern has become the classic symbol of Bvlgari.

Elizabeth Taylor Wears Bvlgari Snake Jewelry in a Cleopatra Film

In the 1960s, Elizabeth Taylor commissioned jeweller Bulgari to create a Serpenti snake bracelet for her. This 18K gold snake bracelet is set with emerald, ruby and diamonds. Created in 1968, curled snake shaped with a pear-shaped emerald in the shape of a goose egg, the eyes are encrusted with ruby goose eggs, the round and cut diamonds are set on the head and tail. Later, she wore this bracelet and made her appearance as Queen Nile in the film Cleopatra.

Bvlgari Enamel Diamond Watch

A few years ago, a rare collection of Bvlgari diamonds created in 1965 was sold at a Christie’s auction in London and was eventually sold at a triple valuation, setting a Bvlgari Serpentine Watch World Auction New record of prices. The Bvlgari’s collection-grade treasures were valued at $300,780 to $417,750 before the auction, and the actual transaction price was over $1 million. After several rounds of auctions, they eventually sold at a high price of $1,107,038.

Bvlgari’s New Serpenti Watch

Since the creation of the serpentine theme in the 1940s, the serpenti snake series has become a classic masterpiece of Bvlgari, and has continuously been innovated and improved in subsequent developments, and it has skillfully deduced the temptation beauty of the serpent.

Bvlgari 2018 New Serpenti Tubogas Tricolor Gold Watch

In 2017, the series was the first to use a double-loop strap made of non-toxic snakeskin and leather. Its unique design, exquisite craftsmanship, comfort and lightness put the Serpenti watch into a new artistic expression, creating a suitable watch for women at anywhere and anytime.

In 2018, Bulgari launched the new Serpenti Tubogas watch, which combines the three classic colors of platinum, rose gold, and gold, reinterpreting the classic tricolor gold watch classics launched in the 1960s in a modern style.
There are many stars in the entertainment circle wearing a Bvlgari Serpenti watch invariably, for example, Kirsten Dunst, Rachel Weisz, Naomi Watts, Shu Qi, and so on.

There are so many gorgeous jewels, why do stars like Bvlgari Serpenti watches? Snakes symbolize wildness and charm. If other jewellery is worn to highlight women’s charm and femininity, then choosing Bvlgari Serpenti watches is to demonstrate their extraordinary taste and powerful aura.